Pepsi Next - Behind the Scenes at Coke Chase

I got a call on Friday evening of last week asking if I’d be interested in directing an online ad for Pepsi using characters from Coca-Cola’s “Coke Chase” Super Bowl ad campaign. It was a rough idea, and they wanted to shoot by Wednesday so we could finish it in time for the game. A week later, we ended up with the video above, and it’s really a testament to my great creative team that we were able to pull it off in such a short amount of time and have it turn out so well. The spot ended up being a lot of fun to shoot, I was able to cast several of my comedian friends as the lead characters, and they brought some humor to what easily could have been a pretty dry concept. Perhaps someday I’ll even tell the story of how Pepsi tried to make it an actual Super Bowl ad at the last minute but were shot down by CBS. All in all, a fun week, and I’m very happy with the end result.

  • Directed by Peter Atencio
  • Produced by Christian Heur, Kellyn Parker, Bryson Pintard, and Chris Bruss
  • Written by Funny Or Die
  • Cinematography by Charles Papert
  • Production Design by Gary Kordan
  • Edited by Zachary Anderson
  • Post Sound by Matthew Schwartz
  • Color by Trevor Durtschi
  • Construction / Practical Effects by Nicolas Plotquin
  • VFX by Fatal Farm
  • Creative Director for Pepsi Barry Rosen
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  • 1 year ago
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